Using an iFrame menu to power your online dispensary? It might be hurting your business. Not sure what an iFrame menu is? Let's get into it.
An inline frame (iFrame) is an HTML element that loads another HTML page within the document. This means iFrames are essentially a webpage within a webpage. And you can easily check if your site is using an iFrame by right-clicking on the page. If there's an option to "View frame source," that's an iFrame -- and it's probably impacting sales.
When customers search for brands, products or strains, Google won’t show results from iFrame menus because it can’t crawl that page in detail.
When you use an iFrame menu hosted by a marketplace, there is a fundamental conflict of interest because you are sharing all customer and transaction data with a 3rd party who’s sole goal is to sell cannabis – regardless of which retailer it comes from.
Once you’ve seen one iFrame menu, you’ve seen them all. iFrame menus tend to look alike and are branded by the marketplace you’re using. So customers are experiencing the marketplace brand before your dispensary brand – on your own website.
Dispense is different. Dispense software empowers dispensaries with dynamic tools like SEO optimized menus that ensure customers find your website when searching for brands, strains, and products. And with our customizable menus, you get full control over the customer experience and ensure your brand stands out.
When your business is ready to sell cannabis online, consider the particulars of these two e-commerce strategies to make the best decision for your dispensary. At Dispense, we empower cannabis retailers to sell cannabis on their website with the sleek and powerful online shopping experience customers have come to expect. Own your customer data, kickstart your marketing strategy, and optimize your website all under one roof.
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