As the cannabis industry continues to grow, competition is fierce, especially during the highly anticipated 4/20 holiday. To stand out and attract customers, dispensaries need innovative marketing strategies and a strong online presence. In this post, we'll explore effective SEO strategies to help your dispensary win 4/20 searches and maximize revenue.
The first step to winning 4/20 searches is to create a dedicated landing page. This page will serve as the central hub for all your 4/20 promotions, deals, and specials.
When naming this page, use a title that includes a variation of your target keyword AND stands out from other sites ranking ahead of you. For example, if your target keyword is “4/20 deals,” make sure to use that in your title!
Here’s a sample title: Shop 4/20 Deals & Specials (FREE J’s) | Your Dispensary
What do you see?
Keep your description to 160 characters, and ideally less. Your description is not a ranking factor, so focus all your effort on converting a reader! Here’s an example:
“Shop the best 4/20 deals around [your area]. [Crazy deal 1]. [Crazy deal 2]. Come see us!”
To understand the importance of URL structure for your 4/20 deals page, let's compare it to Black Friday and examine what the biggest players do:
Three key recommendations emerge from this analysis:
When designing your landing page, keep the user experience (UX) and shopping intent at the forefront. Focus on creating an engaging, easy-to-navigate page that highlights your deals and promotions. Here's a suggested layout:
Top of page:
Start with a section giving context on the page’s content with written copy. This introduction helps users understand what the page offers and encourages them to explore further.
First few scrolls: Display shelves/collections containing links to product detail pages (PDPs), categories, and brands. This layout allows users to easily find and navigate to the products they're interested in.
Bottom of page: Include written copy, as well as an FAQ section wrapping up the page content. This provides users with additional information and answers to common questions, further enhancing the overall UX.
If you're looking to target 4/20-related searches across multiple locations, consider creating separate pages for each area. The intent and search queries remain almost identical from location to location, so the content and structure of each location page will be very similar. Here’s what needs to be different:
By optimizing your website for local SEO, you can effectively reach customers in your target areas and ensure they find your dispensary's 4/20 deals and promotions.
Boost the visibility of your landing pages by linking to them from high-traffic pages on your website. You can also consider adding the link to your website's header or footer for easy access.
Save time and resources by recycling the same 4/20 landing page each year. Simply update the page title, content, and promotions to keep it fresh and relevant. This approach not only simplifies the process but also aids in building page authority which can compound over time.
Promote your 4/20 landing page through various channels to drive traffic and increase visibility. Some 420 marketing ideas and advertising strategies include:
Winning 4/20 searches and attracting more customers to your dispensary requires a combination of well-executed SEO strategies, innovative 420 marketing ideas, and an engaging user experience. Implementing these tips will set you on the path to success, but remember 4/20 is just one day of the year. To maintain your competitive edge, drive consistent results and win SERPs all year round, I'm here to support you!