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Dispensary Tips

Why site speed matters for cannabis eCommerce menus

By
Dispense

What is site speed?

Customer attention is at an all time low. When a prospective customer enters your cannabis menu, they are displaying an intent to purchase. Don’t lose that sale by giving them a slow, poor digital experience.

Website speed, or website performance, is how fast your site loads. Poorly performing sites can result in lower search engine rankings, lower traffic, and negative user experiences. Highly performant sites receive more traffic and have better conversion rates.

A faster site means more revenue.

Why site speed matters

Conversion

A faster site will decrease your bounce rates, increase conversion, and keep your customers happier. That means more revenue for your business. Most purchases happen on mobile (Dispense sees 80%+), and according to Google, a one-second site speed improvement can increase conversions for mobile users by up to 27%.

One customer that switched from an iFrame menu to Dispense's SEO menu saw a 50% decrease in bounce rate in the first 6 months (compared to the previous 6 months).

Loyalty (repeat customers)

We all know that it’s cheaper to retain an existing customer than to acquire a new one. Poor menu performance not only gives customers a negative first impression, it can also drive your loyal users away over time as they may explore other (faster) options and bounce for good.

SEO (Google Search Ranking)

Faster site speed gives you higher search engine rankings. And ranking higher on search engines helps your business get discovered by more potential customers (organic search traffic).

Google made changes in May 2021, to include page experience signals (Core Web Vitals = speed) in its search ranking algorithm, stating “At Google Search our mission is to help users find the most relevant and quality sites on the web.” So SEO is not just about keywords, it’s also about quality (speed).

How can you improve your site speed?

Switch to a Dispense menu, we have the most performant menu in cannabis.

Dispense menus have less than 2 second average page load speeds. The highest eCommerce conversion rates occur on pages with 0-2s load times.

How fast is your menu?

If you use Google Analytics, you can see in Behavior > Site Speed > Page Timings.

If you’re using an iFrame menu hosted by a marketplace, it’s likely going to be slower. iFrame technology is inherently slow because iFrames often require a significant amount of bandwidth in order to load all of their subresources - it’s basically a separate site on top of your site, so think double-loading.

If you’ve built a custom website using an API, you’re relying on your development team to not only build out all of the features that you need, but also make that site performant. Dispense does this out-of-the-box.

Not sure how performant your site is? Reach out, we can help!

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